one thumb up, thunder, and leather jackets

Above picture: Only the best soda brand name ever.

When I first got here I kept seeing billboards and advertisements for this soda. I was sold after seeing the first advertisement. The name is just too good.

I am by no means a soda fan. Coca-Cola and friends is not my cup of tea. I’ll always take a cup of juice over a soda.

So, when I ordered a Thums Up at my next meal I was a bit skeptical of how it would actually taste. It had a great name, but I was pretty sure it was going to taste like any other caramel-colored soda. It did.

Above picture: Do they come any better?

After seeing this small billboard Thums Up will forever be seared into my brain. It has a guy wearing a leather jacket crouched beside his Harley holding an ice-cold bottle of Thums Up. At the same time, it is daring you to “Taste the Thunder”.

Their tagline “Taste the Thunder” works in so many different ways. First of all, I’m sure everyone is curious to find out what thunder tastes like. Second of all, soda companies spend millions of dollars on marketing every year trying to infuse their brands with “sexy”, “youthful”, “cool”, and a little “danger”. So, I am sure Thums Up’s logo and tagline are saving them tons of money.

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I have a small suggestion for Thums Up. They need to put two thumbs in their logo, instead of the current one thumb. Because they are that good.

Lesson of the day: Thunder tastes like caramel-colored, carbonated sugar-water.